Forget what you know about lager. At Heineken® Studio, we're reimagining beer through fresh thinking and maverick experiments. Festival-goers embarked on a journey of discovery, diving into the brewing process itself. This wasn't just a tasting; it was an immersive experience where creativity shapes the next generation of Heineken® brews.
Guests stepped inside a colossal brewing kettle – literally taking a "Kijkje in de ketel" – and uncovered never-before-tasted pilot brews, exciting collaborations, and innovative twists, like the Nitro Foam.
Heerlijk, helder, hoe wil jij ‘m?
Every detail of the Heineken® Studio embodied our "in-beta" approach, where each experiment brought its own unique expression, pushing the very limits of lager. From concept to creation, Heineken® Studio transformed festival engagement into a dynamic platform for innovation. Thousands of visitors experienced the future of lager, solidifying Heineken's position as a bold pioneer in the world of beer.
