Sunshine and Sausages | The Addvertising Agency
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Capturing the coastal character

Birra Moretti

Birra Moretti Sale di Mare

Inspired by the vibrant character of the Italian coast, Birra Moretti's master brewers created an unfiltered premium lager with a distinctive ingredient: Italian sea salt. To introduce this exceptional beer called Birra Moretti Sale di Mare to Europe, we created a BTL campaign that captures the coastal spirit and portrays the way it elevates your quality moments.

 
Commercial created by Havas Dublin

Life is richer on the Italian coast. The sea sharpens your senses.
The sun shines brighter and the people there radiate joy and happiness. We created visuals that capture this coastal spirit. And inspire consumers to enjoy and appreciate the simple things in life.

 

We disrupt the path to purchase of shoppers with some outstanding displays. And max the visibility of Birra Moretti Sale di Mare by bringing the beautiful Italian coast to the Dutch shop floor. 

 

First impressions do matter.
So to let trade fall in love with Birra Moretti Sale di Mare, we created a unique trial box. Which not only allows them to experience the product's taste but also engages them in a captivating storytelling journey.

 

Birra Moretti Sale di Mare is flavoured with one of the sea's most important treasures: sea salt. So we created innovative merchandising from removed sea waste. The perfect way to support the fight against plastic pollution.

And a great story to tell as well: "The sea gave us 'sale di mare'. So let's give something back to the sea.”
It shows that Birra Moretti doesn't take the resources of our planet for granted. A strong message that touches the heart of millenials & Gen Z’ers. 

 



SUNSHINE AND SAUSAGES KEY SERVICES: 

  • Key visuals

  • POS materials (on- and off-trade) 

  • Advertisement

 
 
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