REVEALING COLOUR FOR THE COLOUR BLIND
CENTRAAL MUSEUM UTRECHT
A group easily looked over are the color blind. And hardly ever must this handicap be more profound and more impactful than when visiting a museum known for its colorful expositions. So when this company Enchroma developed a pair of glasses to undo this handicap, as it were - we were quick to come with this response in order to reach the audience this innovation deserves.
By making EnChroma glasses available during a visit, a new world is opened up, both for the museum and for the people who can now see color.
One out of twelve men is color blind, while the Centraal Museum wants to showcase for the widest possible audience.
Centraal Museum Utrecht is the first museum in the Netherlands to become attractive to the 700,000 Dutch people for whom seeing colors is not self-evident.
In addition to visitor growth, Centraal Museum also got a lot of free PR. From regional to national level. For example, NOS made its own item.