Enjoying Heineken “improperly” still means enjoying good times with our brand. It’s a sign of love. These lifestyle images are about showing all the ‘wrong' ways to spell Heineken as all the ways to have fun with your friends. As long as it is part of your night and good memories.
The approach to the campaign has a playful, real, edgy spirit that’s full of natural and unexpected fun. It’s got to look amazing, but also authentic. Linking Heineken® to quality socializing, consumption occasions and purchase moments.
Shot by Lou Escobar. In collaboration with LePub. 
