Sunshine and Sausages | The Addvertising Agency
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CHECKED BY COWS. APPROVED BY FARMERS.

Lely

Lely is one of those brands that is as successful as it is unknown by a broad audience. All the more interesting it is to find out what creative communications can do.

Honestly, this briefing reflected any creative’s dream: go big, go bold, go beyond in order to share with the world just how innovative, how smart and how profitable Lely’s dairy farm technology is. Our answer: if it is indeed that happy cow everything Lely does, revolves around - why not invite her into the boardroom?

This series of video’s demonstrate what happened next.

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In close collaboration with our friends at Belly&Brain, we developed a whole new perspective on b2b storytelling. This is what happens when the star of your product is also the star of your story.

FREE COW TRAFFIC

Like people, cows tend to be in better shape when they can do what they want, and when they want it. Moving around freely, is essential to their wellbeing. So let’s give the ladies some space - even if it means sacrificing some on the human side of the story.

Real cows were the absolute star of this production. The following video’s all represent other key features Lely’s view on technology has to offer.

RELAXATION

THIS SERIES IS ON DISPLAY IN 19 COUNTRIES.

Hygiene

Fresh Ration

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