extra fresh,
for real
Heineken® Silver is lagered at -1 degrees Celcius, which results in an extra refreshing taste, with less bitters and a subtle finish. Easy to drink and ready to be enjoyed at the many, many, social occasions of a new generation of beer drinkers.
Key visual
Distinctively disruptive
To become part of the repertoire of Gen Y & Gen Z, we need to drive trial. As you can’t buy what you can’t see, we focused on driving maximum visibility with distinctively disruptive POSM to gain attention.
SUNSHINE AND SAUSAGES KEY SERVICES:
Key visuals
POS materials (on- and off-trade)
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