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Introducing Heineken® Silver

Heineken Silver

When Heineken asks you to become part of the biggest fmcg launch in Europe there is only one way to respond: hell yeah! We were born ready to help all European markets to boost this innovation below the line.

 
 
 

extra fresh,
for real

Heineken® Silver is lagered at -1 degrees Celcius, which results in an extra refreshing taste, with less bitters and a subtle finish. Easy to drink and ready to be enjoyed at the many, many, social occasions of a new generation of beer drinkers. 

 

Key visual

 

Distinctively disruptive

 

To become part of the repertoire of Gen Y & Gen Z, we need to drive trial. As you can’t buy what you can’t see, we focused on driving maximum visibility with distinctively disruptive POSM to gain attention. 

 
 
 
 
 
 

SUNSHINE AND SAUSAGES KEY SERVICES: 

  • Key visuals

  • POS materials (on- and off-trade)

  • Advertisement