Sunshine and Sausages | The Addvertising Agency
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The More the Merrier

Birra Moretti

This festive season, Birra Moretti celebrates the joy of sharing meals and moments with loved ones through a unique visual identity rooted in Italian culture. Using the snowflake as the universal winter symbol and carrier of icons that embody the Italian way of living. 

Icon design by Jay Fletcher
 
 
 

We created festive icons inspired by Birra Moretti’s heritage, Italian culinary tradition, and beer craftsmanship. Together these icons form snowflake patterns that capture Birra Moretti's spirit of life’s simple pleasures: 
enjoying good food, good company and - of course - a Birra Moretti. 

 
 
 

To bring the festive spirit to life, we designed special edition secondary packaging – featuring our bespoke snowflakes - that transforms every Birra Moretti multipack into a celebration and a festive invitation to share and enjoy the moment together. 

 
 

Festive Campaign in Action

The snowflake designs tied together the campaign across:

  • Packaging: Festive designs that turned every product into a celebration.

  • Point of Sale: Table linens, coasters, and bar visuals that brought Italy’s warmth to life.

  • Social Media: Animated snowflakes, cascading joy online.

  • Out-of-Home: Large-scale visuals capturing the magic of the season.