The Ultimate italian experience
Birra Moretti is famous for being the truly authentic taste of Italy. This year, the beer brand is going a step further by inviting people to get a taste of the Italian lifestyle: welcome to Villa Moretti!
LIVE LIKE AN ITALIAN
At Villa Moretti - in the rolling hills of Tuscany - Birra Moretti celebrates Italian culture, by giving their fans a chance to live like the Italians do.
From Ape tours through historic Italian streets, to learning how to make pasta from the masters of the kitchen; nonna’s. And from Birra Moretti’s highest Aperitivo in a hot air balloon to indulging on a feast designed by Michelin star chef Viviana Varese - Villa Moretti has it all.
HERO VIDEO
For the visual identity we have created a true Italian style based on the Birra Moretti identity and the typical Tuscan landscape. When placed on a golden plaque it resonates the exclusiveness of this activation. And to please the ones with an eye for detail; in the negative space created by the two Birra Moretti glasses, you’ll find the amazing Villa Moretti.
POSM Coming soon
SUNSHINE AND SAUSAGES KEY SERVICES:
- Villa Moretti visual identity
- Key visuals
- Communication
- Landing page
- POSM
- Logo animation