FRESHER THAN FRESH
This case is one of our babies: how a creative brainstorm ended up delivering a high end instore innovation and product experience like never seen before. Again, we see how our solutions stretch beyond mere communications, when searching for more relevance, more impact and a better fit with consumer and shopper needs than ever before. And just admit it: who wouldn’t want to tap his or her very own fresh draught beer standing right before the shelf of your supermarket? New touchpoint, new experience, new story. And a whole new world of opportunities, for any craft brewer to join.
Fresh Draught dispensers give customers a ready to drink chilled beer that is produced locally, using an innovative technology to dispense cold beer into reusable glass bottles (950ml). The fresh beer offering will include a wide range of local beers.
Concept
Design
