World’s first mass-produced recycled beer glass
It’s made with a pioneering industrial method that makes beer glasses from more than 99% recycled glass. So, the consumption of natural resources is reduced and priority is given to sustainable sources. Approximately one million of these glasses are made annually. To begin with. This is the next step in Heineken®’s mission to make circularity not only the new premium, but the new standard as well. Of course, we can do nothing but cheer(s) for this.
To a greener future!
Photography
For starters, the product photography was in our hands. Doesn’t this refreshing photography just do the premium Heineken® Star Glass justice?
3D design infinity symbol
To illustrate how beautifully Heineken®’s greenest glass yet is made, we created an amazing 3D design with Artbox. The shatters of glass in the infinity symbol resemble the old materials that were used to create this magnificent Heineken® Star Glass which is here to stay.
Key visual
All that beauty comes together in this key visual. Topped off with some with some witty copy, as the perfect foam head(er).
But that’s not all…
No, it doesn’t end there. We could go on infinitely. To launch the Star Glass and make recycled glass the new premium, and the new standard, we created the following assets as well:
Glass box
POS pack
Social videos
Social post