Sunshine and Sausages | The Addvertising Agency
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Kick it out

Het Alzheimercentrum Amsterdam

WEAR SOCKS, FIGHT ALZHEIMER’S

We were not the first to come up with two different socks to symbolize Alzheimer patient’s confusion. But we didn’t hesitate for a second when asked to deliver the next design and subsequent campaign. Simple idea, lovely execution - big results. With several more than likable VIP’s joining our mission, a colorful and spirited visual design and a simple and effective message, those socks flew out of stores before we could say POW!

 

Let’s fight Alzheimer

In our campaign and the design of the socks, we emphasize the battle that patients and researchers face on a daily basis.

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Just like every year, each pair of Alzheimer's Socks consists of two different designs. These symbolize the confusion that an Alzheimer's patient experiences and are the perfect conversation starter for the disease to be discussed.

This year we also designed sports socks in
addition to the regular socks.

 
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our fighters

In addition to Prof. Philip Scheltens, Tim Senders, Big2 (Twan van Steenhoven), Marco van Basten and Humberto Tan in action. They challenge you to join the fight against Alzheimer's disease and order a pair of socks.

 
 
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SUNSHINE AND SAUSAGES key services:

  • Campaign design

  • Sock design

  • Photography

  • Instore communication

  • Pre roll

  • OOH

  • Website

  • Social