Gamification meets shop floor
How fast can you hit the gas when the lights go out?
An interactive shelf activation that everyone just has to try.
Are you as fast as Max?
Standing in front of the shelf, wait for the lights to go out—then step on the gas and prove your reflexes. A playful way to keep shoppers engaged with Red Bull longer than ever, letting them experience the brand’s core energy in a fun, hands-on way.
