THE BEAUTY OF WASTE
elho
ELHO MAKES SUSTAINABILITY LOOK GOOD
Some products in and around the house simply do their job so well, you almost forget there is actually a brand behind it. Elho is one of those: any plant lover will surely have at least one of elho’s pots in their collection, sometimes without even knowing it. Meanwhile, elho creates designer pots from recycled plastic waste. So elho’s pots aren’t only wonderful to look at, they also do good for the world they thank their existence to. This video explains this vision effectively and convincingly.
De kick-off campagne maakt duidelijk dat de design potten van elho grotendeels gecreëerd worden uit gerecycled plastic.
De campagne gaat in zes Europese landen lopen, te beginnen in Nederland en Duitsland. Voor het eerst zit ook tv in de middelenmix.
Daarnaast bereikt de campagne o.a. via pre-rolls, banners, socials én POSM de consument.