Maaslander cheese is all about softness. It’s what makes the brand different, and worth trying. That’s why, together with several partners, Maaslander offers a breakfast in bed to anyone with a reason that is convincing enough. Fun fact: the branded crate that carried the produce, was also to be used as breakfast table - while sending a branded message long after breakfast was done.
Besides the breakfast crate and creative assets, this campaign involved smart digital asset production, partnership based project management, and shop floor visibility.
Concept
Photography
POS materials
Animated social post
Production crates
Landing page
E-mail marketing
